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It was the humourist Linda Smith who said, “I love Waitrose – it’s that little bit more expensive.�

It’s a funny old world, but until the recent economic collapse, everyone it seems bought into the view that �Price is an indicator of quality�, or You get what you pay for�. The media re-enforced the view – picture the mouth-watering M&S ads, with “This is not ordinary food, this is….� Conversely, the food shops low cost ranges were bought by spendthrifts but most of us didn’t give a second glance.

In Computer courses, high price colleges (aren’t they the best – if you have the money – why else would these companies be market leaders?) convinced us that colleges exist who’ll train for less but be careful, it won’t be as good.

Then lo and behold, the economic future is uncertain, and suddenly value becomes our mantra! Many householders abandon Waitrose, and instead choose Aldi and Lidl. City bankers and their fat profits are out of favour, and we all look more closely at our spending habits.

Maybe we’ve been taken in by companies charging more? Look a little closer into the UK training market, and maybe the big boys with their fancy prices are not all they seem. Just because we need more skilled programmers and networking professionals, is it essential to fork out over five thousand pounds for training, or are we just paying to prop up dinosaurs? It’s a bit much that many IT trainers are preaching one thing whilst practicing another – supplying a workforce for the digital age using old fashioned methods. Should we really have to wade through books when any IT material can be downloaded in this communication age? Do we really have to drive to training centres, forking out for our overnights to support their overheads? Round the clock Interactive learning should be available for me anywhere – at my convenience, but not at my cost.

With newer, user friendly training options around now at a fraction of the cost of these prices, maybe it’s time we woke up to the fact that in terms of electronic learning, value means lower cost for higher quality. A new order is asserting itself in IT training – in marketing terminology, it’s “Simply Value� prices, for “Best Ever� products. In this changing world of today, bring it on.

(C) Scott Edwards – www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.

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